new ecommerce technology
you’ve heard it before, but it bears repeating: generative and predictive ai are changing the ecommerce game. They’re making teams more productive and giving them new and valuable ways to engage with customers.
Thanks to ai trained on large language models (llms) and historical business data, tasks that used to take your teams days or weeks now take just hours. For example, generative ai can automatically write accurate, detailed product descriptions. With low-code generative development tools, business users at all skill levels can create landing pages and localized sites with less time and effort. Ultimately, new technology means that ecommerce teams can work smarter and faster.
Ai is also improving the customer experience. Remember when chatbots could answer only a few select questions? Now, their conversations are more human, more personalized, and more helpful.
Chatbots trained on llms
can guide shoppers to specific products based on their purchase history, preferences, and past searches. The bots can answer more complex questions, such as: how does this blouse fit? Does it run true to size? By providing these kinds of tailored experiences in real time and at scale, businesses can greatly boost their bottom line and america phone number list customer satisfaction.
New commerce channels
customers want to shop, however, wherever, and whenever they like. This means online, offline, and, increasingly, in spaces like messaging apps, voice platforms like amazon’s alexa, or on social media. In the future of commerce, new channels will crop up. Businesses that find ecommerce success will be those that move quickly and engage customers in new spaces as they emerge.
Customers use multiple channels to browse products and shop online, and businesses must make sure this omni-channel experience is cohesive. That’s the purpose of unified commerce: it means all your back-end systems are connected with your customer-facing channels. This is what creates a seamless customer experience, whether a shopper visits your website, mobile app, social media, or anywhere else.
New customer expectations
we know that customers already want personalized experiences. In fact, 53% of them expect companies to anticipate their needs. As ai improves the shopping experience with predictive intelligence understand your products and natural language processing, customers will notice which brands are doing it right. A staggering 81% of customers expect faster service as technology advances, and 73% expect better personalization.
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What are ecommerce channels?
An ecommerce channel is any digital space where a customer shops. Think of all the ways you can browse or buy online: you can search for items on a brand’s website, download the brand’s app on your mobile device, or shop on social media. These are a few of the most popular ecommerce channels:
mobile commerce: simply put, mobile commerce is shopping cmb directory through a handheld device (like a smartphone or a tablet). As more customers prefer shopping this way, businesses must meet demands for stellar mobile experiences. No matter what device a customer uses, shoppers want it to be simple and intuitive to browse products, add to cart, and purchase.