Every sales strategy has benefits and. Drawbacks, and solution selling is no exception. If you’re thinking about this approach, here are some pros and cons to consider.
Pros of solution selling.
Focuses on the customer’s long-term success. Solution selling focuses on the. Customer’s long-term vision for their business and. Emphasizes eliminating challenges that are limiting their growth. This approach builds up a partnership based on trust and mutual benefit. Rather than a temporary, transactional relationship. By working with you, your customer gains. Access to more efficiency in their business. And you capture a potentially recurring source of revenue — it’s the definition of win-win.
Customized to each customer. Solution selling grows out of a 1:1 relationship with. A customer, resulting in a well-designed, well-implemented. Recommendation that’s unique and customized. To each customer. This should lead to a happier customer who. Is more likely to return for your input and. Recommendations again and again.
Cons of solution selling
time commitment. Solution selling works for almost every sales america phone number list scenario. But because you must prioritize long-term value and roi over short-term gains, you will need to invest significant time and energy in building recommendations and a long-term relationship with a prospect.
High-touch. Solution selling requires the salesperson to be understand your products intimately familiar with the customer and engage in in-depth conversations about their business needs, ultimately requiring more per-customer research and time in conversation than other kinds of selling.
Build trusted relationships with solution selling
in the years since solution selling debuted, the sales mindset has cmb directory been moving from “always be closing” to “always be helpful.” as sales becomes less about the volume play and more about the quality play, the focus has to shift to customers’ needs and delivering real value. Solution selling does exactly that.