formula 1 worked with salesforce to create interactive fan experiences on social media and the race broadcast, where fans are able to vote on the “driver of the day” after each grand prix. The voting makes fans feel like part of the race, and provides f1 with a way to learn more about their fans.
Salesforce also uses those insights to create data-driven videos that help fans experience races more deeply and continue to feel a part of the story. With an average of 189 countries voting for the “driver of the day” activation each grand prix, f1 now has more data to better understand their global and growing fanbase.
Use customer data to offer personalization across all channels
almost two-thirds of customers say they expect companies to adapt experiences to match their changing needs and preferences. Brands can use customer preference data to create highly personalized america phone number list experiences that are both context- and location-dependent.
formula 1 team mclaren racing has. Tapped into this desire for personalization by. Giving customers customized experiences. For example. When fans sign up for the mclaren paddock club, an in-person. Luxury experience at a race, the brand experience. Team has immediate access to their names, engagement history. Driver preferences, and past purchases.
This allows for a highly personalized. Experience from the moment they walk on site. Mclaren has all the details on hand, such as the. Guests t-shirt size, to make more memorable experiences. After the race. The team at mclaren racing can then use customer data to. Tailor personalized follow-up communication. Like emails that suggest merchandise based on previous purchases or mention the fan’s favorite driver.
Strategies like these build customer loyalty and trust
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3. Use data to give teams a 360-degree view of customers
companies need to treat their customers as individuals to win email leads database customer loyalty. This is made possible when every department shares the same customer view. Sales, service, marketing and other teams can interpret the customer’s holistic needs in order to deliver consistent experiences that wow. Formula 1 is using the power of salesforce data cloud to unify the fan experience across departments, drive efficiencies across their organization, and optimize decision-making.