social commerce brings the entire shopping experience — from browsing to checkout — to social media. Customers can discover products as they scroll their social feeds, browse your brand’s social posts for products that match their needs, and then buy directly on a social platform through shoppable content. For customers, social commerce is a convenient way to find and purchase products. For businesses, it’s a great way to quickly expand your reach and your customer base.
Ecommerce websites: an ecommerce website is a powerful sales tool where customers can visit, browse, and purchase your products via mobile or desktop. These sites should include a home page that represents your brand well, product pages that entice shoppers to buy, and a pain-free checkout experience.
How does ecommerce work and what are the critical elements?
Ecommerce brings businesses and customers together on different channels. To make ecommerce work, a business needs to create a user experience on a given channel where customers can easily search for and buy products. This requires certain elements and features, including:
content: this is where you create and update your user experience. It includes america phone number list all the content — images, video, product descriptions, and other written ecommerce content — across your entire site. Anything you see on an ecommerce site’s home page, product listing pages, and detail pages is all part of content management. Merchandisers, marketers, designers, and developers are responsible for creating the user experience and bringing it to life on the web.
Site navigation: think of the last time you bought something online. Were products easy to find? Did you intrinsically know how to browse, add to cart, and pay for your items? That’s the result of a carefully thought-out site navigation strategy. Ecommerce works best when businesses consider the customer journey and how each shopper will use the site.
Payment: if it’s hard to make a purchase or if a payment process feels clunky, customers will find a competitor who does it better. Getting the payment experience right and making it as easy as possible is critical.
Order management: this involves the logistics of ecommerce and everything that happens after a shopper clicks the buy button. Order management is what gets an item from a warehouse to a customer’s doorstep.
What are examples of successful ecommerce?
There’s an art and a science to successful ecommerce. Your digital storefront is the “face” of your brand, and it’s often a shopper’s first impression of your business. By combining the above elements with pros and cons of solution selling successful strategies for user experience (ux), design, and merchandising, you can create stellar, memorable shopping experiences that keep customers coming back.
It’s hard to understate the importance of a digital storefront. So, what makes an ecommerce website shine? Here are a few successful examples:
e.l.f. Beauty
known for bringing clean beauty to the masses with affordable cosmetics, e.l.f. Beauty is a shining example of ecommerce. Neatly categorized products, uniform imagery, and easily scannable product details make it easy — and enjoyable — to browse the site.
Yeti
yeti makes tough, long-lasting outdoor gear built for all kinds of cmb directory adventures, and its ecommerce site reflects that: shoppers can easily browse by activity: hunting, fishing, travel, and more. Promotions are highly visible. Adding an item to your cart? Simple. Checkout is streamlined and the entire shopping experience is seamless.